Does My Business Need Video?

We have all been in the meeting and heard the line,  “social media, and video content are everywhere right now, and we don’t have a presence. We need to change that!” Silence falls over the room as pensive looks take over and affirming head nods begin. Now, comes time to search we look up social media companies, influencers, and ways to get started in video production. But how much will it cost and how will we get it done? Maybe you’ve seen a reputable brand that has a great video and you want one just like it, but don’t know what it takes to get from here to there. Before too long, you were lost in the woods between production and social media platforms. Don’t worry, let me show you the way.


The answer to the question of “Does my company need video content?” is “Yes, it’s better to have photo and video content, then to not have anything in most cases.”


In the order of importance, I would say you need a website, then, social channels, then content to populate those channels. But we have to remember that just because a video goes online doesn’t mean that it does anything for you. Which brings me to my next point; you need to have a plan for your content.


The most successful photo and video content online have an audience. The content is tailored towards that audience so before you ever make any videos or get any quotes on services, you need to know what effect you’re trying to get from these videos. Furthermore, you wanted to be as concrete as possible. “Establishing and online presents“ or “building an online following“ are not going to do you any good. Doubling our traffic from Instagram to our product page or increasing sales of X item by X amount via our link tree on Instagram” are more concrete and better targets.


A few last things to consider are the following:


Your content should be driven by what your audience wants to see. You know your customer Base better than anyone, what do they want to know about and what would interest them?


There are levels to production. Obviously, as quality goes up, so does price. That being said, the “phone aesthetic” very popular so if you don’t have a budget, you can still very much get value with consistency.


Be consistent.  The algorithms love good content but even great content that is only posted once every couple months will do you know good. It’s better to have small videos or photos planned out for the month, or quarter if you’re really ambitious, then to put up one video that you spent all your budget and time on.


If you don’t have the budget to produce a masterpiece right now, that’s no problem. Do what you can. But do it consistently and always do it considering your audience first and not necessarily what you want to shoot. You’re stopping potential customers who are online looking for answers, and you want to be there go to place for those answers for your industry. You are, after all, the expert on the matter!


Have questions? Shoot us a message or comment and we’ll answer it!