Video Content that is not Used for Social Media.

There is a societal pretext about content that says that “if you’re making content, it needs to be for social media.” And, while there is a lot of truth to that, there are plenty of ways to utilize photo, video, and audio production to optimize your internal processes.


​Most businesses keep track of how much it costs to hire and train a new employee. On boarding can time can be reduced and savings can be increased by utilizing digital content. Having new hires watch, procedural training videos, listen to the CEO talk about the mission of the company, or having a compelling graphic to explain their bonus package are all great uses. Diversity and Inclusion videos, along with other culturally important videos, are additional uses during the onboarding process.


That’s not all, though. Companies now are using video as a form of personalization for outreach and retention. Potential customers fill out intake forms and are automatically sent a video, describing in more detail, from a subject matter expert, the benefits of signing up or utilizing services. If you are a SaaS, videos describing specific services can be sent to potential customers increasing the likelihood of acquisition. If a lead goes cold, you can send out a check in video message to the potential customer to reestablish communication.


Additionally, many companies use video as a way to update their workforce on going ons at the company and to boost employee buying. For example, a video might go out once a month that highlights the top performers, the most helpful, and to go over quarterly objectives to make sure everyone stays on tracks.


In a world that is becoming increasingly less personal and more automated, personalization will become the differentiating factor. Clients and customers will want to know that they are talking to an actual person and feel the relief of knowing that there was someone on the other end of the line. Similarly, with remote work increasing in popularity, companies need a way to build interconnectivity and employee buying to decrease turnover and increase retention and productivity.


Like anything else, photo, video, and audio our tools. We are always finding new and innovative ways to use them but they are certainly not going anywhere.