What are the Costs of Video Production'?

If you have reached out to video production companies, you will very likely be aware of the fact that this is a very fluid topic. Allow me to answer the question, "How much does video production cost?"

First and foremost, the more elements you add to a production, the more expensive it will be. To the novice eye, a video that you watch on YouTube “can’t cost more than a couple hundred bucks“ but to the season I and ear, multiple cameras, interspersed photos, motion graphics, on screen slides, custom sound, professional voiceover, and cinematic color grade are all going to add up in the end. Because of the aforementioned factors, a two-minute video can cost anywhere from $600-$15,000+

Rest assured, that production is very much a ladder. You don’t need to take any more steps than are necessary. A good way to judge what you’ll actually need is to find two pieces of existing content. One of which is the, the “ dream“  other is the minimum acceptable piece. As with everything, you do get what you pay for, though.

Minimally, you’ll want someone to shoot video. This also is a scale that depends on the quality of footage that you’re looking for. Cinematic cameras, super slow motion, and even high-end drones, will really increase the price of the production. Additionally, as the cameras get nicer, you will end up paying for a camera operator, and also renting the camera and the required lights.

Once you have the content, you’re ready to turn it into a final product, you will need a video editor. Remember that video editors do not make motion graphics or on screen text animations per se. most video editors will use motion, graphic templates, mograph, to add some visual flare, but if you’re looking for something brand specific, you will likely need to work with emotion, graphics, artist artist, or have existing assets that you can turn over to the video editor. How much does video editing cost? Video editors can cost anywhere from $20/hr to $120/hr with the majority falling in the range of $50/hr.

Motion graphics artists fall in the range of $30/hr to $150/hr with the majority being around $60/hr. That being said, more established companies offer project based pricing to relieve the stress of looming costs. 

Adding custom sound from a foley artist can cost between $40/hr to $120/hr.

If you have any additional question, feel free to reach out and we can point you in the right direction!