Why Do I Need a Video Editor?

You are busy running your business or working at your company. Along with the myriad of tasks, and pending deadlines that depend on you, the last thing you need to do is become an expert on the video production process and it’s roles.


To answer the question, “Do I need a video editor?” we need to refer back to the video editing process. The client needs marketing or other content. They contact a production company, create a list of deliverables, and go out and record videos and audio. At that point, you only have raw content that needs to be put together to create your final deliverable. The video editor is the first, and sometimes last, person in this process (the post production process).


What does a video editor do? Video editors take the raw video and get rid of all of the footage you’re not going to use and keep the best footage for your final video. After that, they arrange the footage into a cohesive arrangement we call a sequence. From there, they’ll take the professionally recorded audio and adjust the sound levels as well as process the audio so that it sounds good. They’ll add music and sound effects. Then they’ll balance and grade the color. and finally, they’ll add motion graphics, or animations, and provide the final deliverable.


It is common that lower budget productions will have one people shooting content, and then one of them will go and edit the video. In these cases, you can more times than not expect that the edit will be basic. As with any profession, a professional, video editor, that never shoots will likely give you a much better edit than someone who shoots and edits.


Additionally, when working with a video editor, you can expect to get more bang for your buck because they tend to work more quickly than someone who only edits when necessary. Other advantages includes a better ability to team viewers for the duration of the video, better visual taste and a more polished final video.


In short, video editors are the ones who put together all of the assets into one beautiful and cohesive piece of content that your audience will watch. You need a video editor if you want the video to hold the audiences attention, to be catchy and clean, and to see come off as a “next level” business.


As always, message us with any questions!